Evans Walker is a student artist from Augusta, Georgia. He is graduating in 2025 with a bachelor’s in art, concentrating in graphic design from Georgia College and State University. Evans plans on starting a career in graphic design after he graduates.
Artist Statement
Design and brand identity have always captured my interest. My artwork explores ways to make brand identity more appealing. By doing this, I anticipate drawing attention to the lack of large scale music festivals in my hometown.
In my work I have experimented with various styles from intricate designs to more minimalistic approaches. All to ensure the branding will be intriguing and engaging. My goal is to capture the excitement of music through bold, dynamic colors that reflect the emotion and energy of live performances. As well as fluid designs that imitate the flow and rhythm of music.
Project Statement
For my project, I focused on brand identity for music festivals, inspired by the absence of large-scale music festivals in my home town of Augusta, Georgia. Therefore, I conceptualized my own music festival called Georgia Jam. Through developing brand identity for Georgia Jam, I aim to bring attention to the lack of music based festivals in Augusta, and inspire others to create one.
My work consists of a range of branding materials, such as poster wristbands, banners, t-shirts, and more. I utilized software such as Adobe illustrator, and photoshop to bring my vision to life. This project has helped me further improve my knowledge and skills in design and brand identity. The interplay of lines, shapes, and colors is crafted to evoke the immersive experience of a live festival, where the visual identity becomes a seamless extension of the sounds that define the event.
